There is no more B2B or B2C. It is now H2H or Human to Human. Every business is about humans.

We work hand in hand with project owners to forecast and ensure that projects remain desirable for humans; i.e. for the end users. We bring in and merge desirability with business viability & technical feasibility in real estate portfolios, because we believe that life-changing ideation happens only at the junction of viability, feasibility and desirability. Our clients tend to be corporations with a real estate portfolio, land owners and investors.

We do not design buildings but create a base for those who design and manage projects. The result is often happy end-users of the completed project, who will be more productive at work. Or happy customers who will buy more, in a retail environment. So somewhere out there, we fuel efficiency, which leads to profitability, in organisations.

To do this, we use our 3P method of Probe-Ponder-Prove, which borrows from Design Thinking principles. We design experiences by being human centric. At the same time, our proven approach begins and ends with the client – you are behind your success, we simply provide the path.

We are those guys who work hand-in-hand with organisations from an early stage of project conceptualization, and help shape the revenue model. Evolved business models lead to project operational manuals, which then goes on to define the roles and responsibilities of various stakeholders in a project.

That’s when the real estate agents, the architects and others walk in and work in a well thought-through and coordinated manner.

We have been doing this since 2003. In 2016 we formed an alliance with Ideactio from Singapore to extend this philosophy to other areas. Whether you are starting up or established, irrespective of your nature of work, we apply our method to help people tackle complex problems and provide positive outcomes. Our services embark you on a design led innovation journey which enables you to develop deep empathy with your clients and gather strong insights.

The new book from the iDream founders