The stocks of companies on the ‘Best Companies to Work For’ list outperform the market as a whole by a factor of 2 to 1.

The verdict is out. Not only do customers buy more in retail outlets where the surroundings resonate with their aspirations, but even in workplaces, space is being used as a starting point for innovation. There is a reason why the new workplace is looking like a fun-zone. We are the guys who find out that reason, when new workplaces and retail outlets are imagined, and when landowners wonder what to do with their assets.

A mutual fund comprised exclusively of companies with outstanding workplaces, has been recording a 9.63 percent annualized return, against an overall S&P index of 5.58 percent.

We find out, though tried and tested techniques what end users want, help define the product/space mix and tie that up with a revenue model, which becomes the starting point for a sustainable project plan. While business viability and technical feasibility is important, end-user desirability is of paramount interest. For, form follows feeling.

There is no more B2B or B2C. It is now H2H or Human to Human. Every business is about humans.

The new book from the iDream founders