The stocks of companies on the ‘Best Companies to Work For’ list outperform the market as a whole by a factor of 2 to 1.
The verdict is out. Not only do customers buy more in retail outlets where the surroundings resonate with their aspirations, but even in workplaces, space is being used as a starting point for innovation. There is a reason why the new workplace is looking like a fun-zone. We are the guys who find out that reason, when new workplaces and retail outlets are imagined, and when landowners wonder what to do with their assets.
A mutual fund comprised exclusively of companies with outstanding workplaces, has been recording a 9.63 percent annualized return, against an overall S&P index of 5.58 percent.
We find out, though tried and tested techniques what end users want, help define the product/space mix and tie that up with a revenue model, which becomes the starting point for a sustainable project plan. While business viability and technical feasibility is important, end-user desirability is of paramount interest. For, form follows feeling.
There is no more B2B or B2C. It is now H2H or Human to Human. Every business is about humans.