Co-founder Parthajeet Sarma, who has over two decades of experience in the field, delivers this 60 mins talk followed by 30 mins of Q&A. The talk focuses on breaking away from conventional thinking and numerical projections to create usable offerings that result in delighted customers, engaged staff, and improved profits. Numbers don’t make a product or a business successful. People do. People are at the centre of every successful business, so it’s time to put the human experience at the centre of what you do. Get introduced to the 3P method with examples – a process for creative problem-solving and solution development. Understand how to overcome the uncertainties in the process of creating or evolving a project or an experience.