P R O J E C T S

A new concept in Chinese cuisine was initiated in India in 2006; that of Chinese Food at “chinese” (read reasonable) prices. A chain of Kiosks, Takeaway and Dine-Ins are being rolled out across India under the brand name of Yo! China.

In the first phase iDream was appointed to conceptualize the standard look of the above 3 formats.

It is noteworthy that for this Client, iDream works very closely with branding experts Design Worldwide. Design Worldwide’s role includes getting the right branding done at each location and iDream in turn coordinates with Design Worldwide to ensure incorporation of such branding and a consistent look across various locations despite many location specific variables.

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