Who is it for

• HR Leaders

• Innovation leaders

• Facilities/CRE leaders

• IT Heads

• Consultants involved in setting up new ways of working

• CXOs

key takeaways

• Learn the basics of persuasive design

• Get a new perspective on attracting and retaining talent

• Understand how HR Policies, IT and Facilities work in sync to make this work

immersive experience

This is a ‘learn by doing’ workshop, comprising of case studies and exercises. It is highly interactive in nature, with participants working together in groups and learning.

Participants learn the step by step process and also get a feel of how to lead and participate in the design of employee journey touchpoints.

Gain a powerful, unique new perspective to attracting and retaining talent in the post covid world.

One of the biggest management challenges in the post pandemic age is the attraction and retention of talent. Employees have become far more demanding than then they were in the pre-pandemic years. Secondly, they have been exposed to several months of continuous work via digital means, remotely. When you can get your work done remotely, via digital means, the motivation to engage with the organisation beyond that diminishes drastically. Keeping employees engaged becomes a task.

Employees in the post Covid era want, from their employers, ‘experiences’ that are relatable and contribute to adding some meaning to their lives. They live in a world which is an amalgamation of the physical and the digital, and a world that is inching closer to organisations working on metaverses. During the day, they are on a journey, experiencing various organizational touchpoints in both physical and digital realms. It is time organisations looked at designing experiences around these multiple touchpoints. Progressive organisations are moving away from the aesthetics of spaces, digital tools and policies and moving to the aesthetics of experiences.

Learn the steps on how to design organizational experiences. Learn the nuances of identifying personas, employee journeys and the design of touchpoints. Understand how to influence employee behaviour, under the discipline of persuasive design. Persuasive design is a discipline that focuses on influencing human behavior through a product’s or service’s characteristics. This allows organisations to achieve the desired behavior in users without resorting to negative tactics such as coercion or deception. The value of this lies in the ability to win talent and retain them without inviting risks of violating their trust or irritating them with ‘Please-Don’t-Go’ or ‘Get-Back-To-Me’ approaches.


Past workshops

Click below to get a glimpse of the interactive nature of the workshops.

Trainer

The workshop is conducted by Parthajeet Sarma, Co-founder-iDream. A Chevening scholar (Oxford University), Parthajeet is a pioneer in Workplace Management in India, having worked with corporate clients around Workplace Strategy and Change Management for several years.

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