Most organisations treat employee experience as a collection of HR initiatives – engagement surveys, onboarding programmes, culture workshops. Designed to Work argues the cause is friction: specific, identifiable conditions that make work harder than it needs to be, and it lays out the framework built to find and remove that friction.

This is the practitioner’s guide to the EXD Framework – seven phases, ten tools, built from over two decades of live consulting practice. It is the same methodology taught at the IIT Hyderabad executive programme, applied in every iDream consulting engagement, and measured through the EXD Score.

What’s inside

• The full seven-phase EXD arc – from Sense through Sustain
• All ten tools, including the Friction Mapping Canvas and the EX Dimensional Assessment
• The business case for treating friction as a measurable, costed problem – not a soft HR concern
• A practitioner’s appendix for anyone running the framework inside their own organisation